The Future of Tap-to-Earn Games: Why Investors Are Betting Big on Telegram’s Blockchain ๐๐ฎ
Discover why Tap-to-Earn Games on Telegram are attracting major investment and how theyโre shaping the future of Web3 gaming!
The rise of Tap-to-Earn Games on Telegram, fueled by The Open Network (TON) blockchain, is making waves in the Web3 gaming world! ๐ Investors are putting their money on Telegram’s innovative games like Notcoin, Hamster Kombat, and Catizen, believing these could be the future of gaming.
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So, whatโs driving this investment frenzy? ๐ค We caught up with Animoca Brands and Hashkey Capital, two major players in the TON ecosystem, to uncover the secrets behind their investments.
Why Tap-to-Earn Games on Telegram? ๐
One major draw for venture capitalists is Telegramโs massive and engaged user base. With 950 million active users as of July 2024, Telegram provides an unrivaled platform for game developers. This vast audience significantly cuts down on user acquisition costs, making it a prime target for investors.
Telegramโs crypto-native infrastructure is another standout feature. The seamless integration of the TON blockchain facilitates smooth transactions, making it easier for users to interact with games and manage their wallets. This frictionless experience is a huge plus for both developers and investors, allowing for quick monetization without the usual blockchain hassles.
โTelegram integrates Web3 mechanics directly into the gaming experience, enabling users to switch from gameplay to crypto transactions effortlessly. This is a huge competitive advantage,โ says Junbo Yang, Investment Manager at Hashkey Capital. ๐ฑ๐ธ
A Promising Future for Tap-to-Earn Games ๐
As the TON ecosystem and Tap-to-Earn Games expand, the future looks bright. Hamster Kombat, for example, has already attracted over 300 million users across 190 countries, with an upcoming airdrop thatโs set to make waves in the crypto community. ๐น๐
Catizen is also making strides, building a loyal user base while perfecting its monetization strategy. Notcoin, with over 40 million users and one of the yearโs largest airdrops, is solidifying its position as a major player in the TON ecosystem.
Both Hashkey Capital and Animoca Brands view the success of these games as just the beginning. They believe that as game developers refine mechanics, they will uncover new ways to engage users, moving beyond simple rewards to create more immersive and social experiences.
Investors’ Insights ๐ก
Yat Siu, co-founder and executive chairman of Animoca Brands, believes that integrating blockchain gaming into Telegram is a game-changer. The built-in audience allows games to scale rapidly without hefty marketing expensesโa key factor for venture capitalists looking for high returns.
โThe next 100 to 200 million users in Web3 will come from Telegram and its gaming ecosystem,โ Siu predicts. ๐๐
Investors are particularly excited about the potential for long-term monetization. Catizenโs success in retaining users and optimizing their lifetime value (LTV) demonstrates the potential for sustainable growth within the Tap-to-Earn model.
Junbo Yang notes how Catizenโs monetization success provides a blueprint for future developers to scale their games effectively.
Turning Challenges into Opportunities ๐
While the Tap-to-Earn model shows promise, keeping users engaged beyond initial rewards remains a challenge. Critics have raised concerns about users joining games just for token rewards, but investors see this as a short-term issue.
As more developers adopt the Tap-to-Earn model, they will likely find ways to extend user lifecycles, making the model more sustainable. Yat Siu believes that while Tap-to-Earn is currently reward-driven, it lays the groundwork for a broader gaming ecosystem.
โTap-to-Earn is just the beginning. The goal is to build community and social experiences that keep users engaged beyond just token rewards,โ Siu argues. ๐ค๐ฎ
Overcoming Obstacles ๐ง
Telegramโs ecosystem has faced some bumps along the way, including a recent outage that paused block production. Despite these challenges, Yat Siu remains confident in TONโs resilience. He sees these hurdles as part of the networkโs growth process and believes TON has the potential to surpass even Telegram in the future.
โTON should remain a decentralized platform, but projects and dApps need to ensure stability,โ Siu says. ๐ง๐
In Conclusion ๐
Despite the challenges, investors are optimistic about the Tap-to-Earn modelโs future. The coming years will determine if this model becomes a staple in Web3 gaming, but for now, the investment momentum is strong and growing.
Stay tuned for more updates on the Tap-to-Earn revolution! ๐๐